A Marketing Study or Plan should be based on clear objectives that support and advance strategic priorities.  RNR Consulting utilizes proven market research techniques to provide clients with a definition of who their clients are and the customer perceived value (CPV) is regarding the service/product. Marketing and Sales studies enable decision makers to build business strategies based on market and sales data and to align business decision, core competencies and value propositions to the customers’ objective.

RNR Consulting can provide both secondary and primary market research so that you understand your market. We utilize a marketing and sales surveys, statistical analyses, value delivery network analysis, focus groups and interviews to develop robust marketing plans. 

Sample Case Studies:

Antares Management Solutions - Strategic Pricing Study

Cuyahoga Community College - Secondary Market Research on Public Policy Initiatives

Eastside Public Safety Communications Agency - Workload Study and Market Analysis

Stark Area Regional Transit Authority - Development of Customer Service Marketing Plan and Employee Morale Survey